How to Tell if Your Copywriter is Good
If you wish to use the internet to make some cash, you'll need a website. That site must be well written, particularly if you're hoping it will bring in profits. Unless you are an accomplished copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Of course, not all copywriters are effective. Some copywriters are insanely awesome. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Here is how you can tell the difference.
Does the copywriter have a web site of his or her own? Any copywriter that wishes to write web copy should have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with yours? Take note of the copy used on this web site also. If it is full of mistakes this is a terrible sign.
How well do you react to the copy on the copywriter's website? This goes beyond the simple discovering of grammatical and syntax mistakes. Do you have any sort of emotional response to the text on the site? Does it cause you to warm up to the writer? Does it make you feel like you wish to discover more about the writer and go on reading? Does it make you feel like you want to employ that person immediately? Does website copy make you want to run away? Does the copy push you to be angry? All of these are important responses and you should take note of them.
Look into the writer's's background a little. Look for reviews for the writer on unbiased web sites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be good ones. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or Discover More that cannot be manipulated by the writer. Examine closely these reviews and testimonials. Ask the copywriter to furnish you with some references. You should actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to ask for samples beyond those that are available on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a specific subject. If the writing reads like a rewritten Wikipedia article, you need to find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.